I oversaw the design of all assets. My job was to curate, produce mockups, provide direction to the design team and oversee production. I designed and implemented the studio's lifestyle look and also directed the studio's off-figure product photography by providing photography and layout instructions. I worked in collaboration with photo teams and stylists to create the content. I managed the content process between our studio team and the design team and oversaw the placement of the photos and the design for various printed and digital projects.
I was in charge of the studio's lifestyle look. Our challenge during studio shoots was to bring the content to life without making it too static.
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