MARK'S : ART DIRECTOR

As Art Director for Mark’s, one of Canada’s leading retailers with over 380 stores nationwide, I led the development of campaign narratives that brought the brand’s clothing to life. I crafted stories that highlighted the apparel’s functionality and versatility, placing it in relatable, real-world settings and showcasing it on everyday people. This approach made the brand feel both authentic and aspirational while staying true to the overarching campaign vision.  

I had the privilege of working as an Art Director for our client, Mark’s Canada, collaborating with an exceptionally talented team across hundreds of photoshoots and video projects. Each assignment was built around a narrative and a carefully chosen location, designed to highlight the clothing’s functionality in its most relevant and authentic environment.