Mark's is a highly reputable retailer in Canada, with more than 380 stores spread throughout the country. As the art director, I was in charge of creating stories that aligned with the overall narrative of the campaign. The stories helped to show the clothing's ideal functionality set in relatable and interesting places worn by everyday relatable people.
I was very fortunate to have worked as an Art Director with our client Mark's Canada, and with the most talented people and teammates I have met during our hundreds of photoshoots and video projects. Every assignment had a story and a location to show off the clothing's ideal functionality in its appropriate environment.
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