CANADIAN TIRE, SPORTCHEK & ATMO BRANDS - ROLE: Art Director

While working as an Art Director with Canadian Tire, I was responsible for on-location photography assignments with SportChek and Atmosphere. I wrote stories and structured shot lists for different campaign initiatives. While following the strategy and creative brief I provided advanced ideation, and timeline/project flow management. I put together presentations for the photoshoots and directed a team during the photoshoots. I helped to create stronger strategies and guides for future photo shoots with SportChek.