1/10
While working as an Art Director with Canadian Tire, I was responsible for on-location photography assignments with SportChek and Atmosphere. I wrote stories and structured shot lists for different campaign initiatives. While following the strategy and creative brief I provided advanced ideation, and timeline/project flow management. I put together presentations for the photoshoots and directed a team during the photoshoots. I helped to create stronger strategies and guides for future photo shoots with SportChek.
Canadian Tire recently acquired Mark's, Atmosphere, and SportChek. I'm very familiar with all three and had the pleasure to art direct with all three brands.
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