MARK'S - VIDEO PRODUCTION : Art Director

During the “Well Worn” campaign, I co-wrote the commercial for DH3 one of Mark’s in-house brands. I storyboarded and pitched the concept to the client, earning immediate buy in. As video production at Mark’s continued to evolve, I played a key role in shaping the strategy, building the crew, and integrating video into our existing workflows. I introduced a streamlined approach to capturing short-form video alongside still shoots, enabling efficient content creation without disrupting production. The result was a scalable system that delivered high quality video assets for in-store digital displays, social media, and online campaigns.

Video production at Mark's was a work in progress. I helped with building the strategy and assembled the crew. I was tasked to incorporate short video takes as part of our regular shoot days routine. At Mark's,  video clips are used for in-store digital displays, short clips for social media and other online ads.